New Years Day: Rose Bowl & Sugar Bowl

Posted by Vanessa Lotz | October 4, 2017 | Special Events, Sports


College Football playoffs are on!


This years College Bowl games are unique and extra exciting this year in that the winning teams of each of the two bowls will face off in the “College Football Playoff National Championship,” game which will be held on January 18, 2018 at the Mercedes-Benz Stadium in Atlanta, Georgia.


Rose Bowl 2018

On Monday, January 1, 2018, college football fans from across the US will descend upon sunny Pasadena, CA to witness the Rose Bowl College Football Semifinal. “The Granddaddy of Them All,” will begin at 1:00pm PST, after the Rose Parade marches down the streets of quaint Pasadena, a suburb of Los Angeles.

The Rose Bowl & festivities begin selling out way in advance but Events 365 has you covered with Rose Parade passes, Rose Bowl Tickets & VIP passes available for a full action-packed day of New Year’s Day excitement.


Rose Bowl History & Timeline

The Rose Bowl was first played on January 1, 1902 as the first postseason college football game, ever. Thus, it is college football’s original “bowl” game, graced with over a century of college football tradition.

1890: Pasadena holds the first Tournament of Roses Parade to boast what beautiful weather the area has during the winter months, a time when the East Coast is shrouded in rain and snow.

1902:  The Tournament of Roses Parade adds the first post-season football game. The first game was a match between the West Coast’s Stanford against Midwestern Michigan

1922: In 1922, the Rose Bowl, which stands today, was built to house the football Tournament of the Roses. It has since hosted many other events, including Super Bowls, the 1984 Olympic games, and more.

1946: Things became official in 1946, when the Rose Bowl was contracted to be the official contest between the Big Ten (New Jersey to Nebraska) and Pac-12 (Arizona to Washington) conferences. The pact is the oldest intercollegiate postseason bowl agreement between two major conferences in the United States.


Rose Bowl Fun Facts

  • Showcased 17 Heisman Trophy Winners
  • Produced 29 national champions
  • Featured 199 consensus All-Americans
  • Honored 107 college football legends by inducting them into the Rose Bowl Hall of Fame.
  • USC Trojans have the most Rose Bowl Game victories (24 wins in 33 appearances)


The Rose Bowl Parade

The Rose Bowl Parade begins at 8:00am on the first of the new year, putting on a display that rivals New York City’s Thanksgiving Day Macy’s Parade. Spectators can revel in the festival of flowers, music and sports that is uniquely Pasadena.


Rose Bowl Game VIP Hospitality Village

Fans looking for the complete Rose Bowl experience cannot miss the Rose Bowl Hospitality Village, which boasts 5 acres of live entertainment including an open bar, upscale food selections, celebrity guests and much more. Clients purchasing a Hospitality Package can enjoy the Prime Sport Village and sports bar, which has interactive games, and even more bars and live entertainment.



Parking in Lot H, Brookside Park and the Golf Course are sold by the Rose Bowl Stadium on event day. Handicap parking is available immediately adjacent to the Rose Bowl Stadium, exclusively for vehicles displaying a valid State of California handicapped placard and registration.

Please visit the event page for parking rates and other details.



ADA seating, ushering, and entrance is available at the Rose Bowl Stadium. Please click on the link above to learn more. For parties requiring assistance, please contact the Rose Bowl Stadium at least five working days before the event. The Rose Bowl Stadium can be reached at (626) 577-3010.

Seating Guide

For a more detailed view of the venue’s seating chart, please click on the link above.

Sugar Bowl

Since 2015, the Sugar Bowl, along with the Rose, Orange, Cotton, Peach, and Fiesta bowls, has been in the rotation of the “New Years Six” bowls, which host College Football Playoffs.

The Sugar Bowl is the annual college football game played on January 1; the same day on which the Rose Bowl is played. The 2018 College Football Playoff Semifinal, at the Allstate Sugar Bowl, will begin at 8:45pm EST, at the Mercedes-Benz Superdome in New Orleans, LA.



By 1935, there was enough support to put on the first Sugar Bowl. The game was played in Tulane Stadium, which had been built in 1926 on Tulane University’s campus (before 1871, Tulane’s campus was Paul Foucher‘s plantation, where Foucher’s father-in-law, Etienne de Bore, had first granulated sugar from cane syrup). Warren V. Miller, the first president of the New Orleans Mid-Winter Sports Association, guided the Sugar Bowl through its difficult formative years of 1934 and 1935.

Tulane Stadium hosted the game from 1935 through 1974. It has been played in the Louisiana Superdome since 1975, other than in 2006, when the Sugar Bowl game was played at the Georgia Dome in Atlanta, Georgia because of the extensive damage the Superdome suffered as a result of Hurricane Katrina. The Sugar Bowl has since returned to the refurbished Superdome.

The game traditionally hosted the Southeastern Conference (SEC) champion against a top-tier at-large opponent usually a Big 12 or ACC team, an arrangement nearly identical with the relationship between the Rose Bowl and the champions of the Big Ten and Pac-12.



Parking in the Superdome garages is $25, cash only, upon entry on game day, on a first come, first served basis. The garages will open at 2:30pm.



ADA seating, ushering, and entrance is available at the Mercedes-Benz Stadium. Please click on the link above to learn more. If a patron has purchased a ticket that is not designated as an accessible seating location (ASL/ADA), that patron should call the Box Office at (504) 587-3822 for proper seating arrangements.

Seating Guide

For a more detailed view of the venue’s seating chart, please click on the link above.

New Orleans

Sugar Bowl tickets are currently available through Events 365. Hospitality packages will be available soon not that New Orleans doesn’t already offers visitors a taste of the US unlike any other city. With a rich history influenced by Creole culture, there are restaurants, bars, and live entertainment options to keep you in high spirits. Suggest clients head out for a round of golf, enjoy a city park, go fishing or horseback riding, or catch Katy Perry perform on January 5.


This post was written by Vanessa Lotz, Marketing Manager at Events 365.

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